After decades of helping small businesses build their brand identity, founder and graphic designer, Josh Kennah took advantage of the 2020 COVID shutdown to start his own brand, something that could be used to unite people. He thought of those who didn't fit into normal social boxes, the ones who decided to be themselves no matter what others think, those with 0FUX left to give. Josh set out to create more than just a brand, he wanted to create a judgement-free lifestyle of just being yourself.

​

What you wear is more than just a necessity, you’re making a statement! There is no need to define a Dirty Heathen™, Everyone Knows One, in fact you are already listing them off in your head! They span all walks of life, age, race, sex, activity, and if you don't know one - you just might be one yourself! So go ahead and be proud to call yourself what you are and no matter where you find yourself, we’ve got you covered, ya Dirty Heathen™.